Should I Buy Or Build A Dune Buggy

You know how you look when you take? What are you made

This is another of those ideas presented to Ambev.

The brief:

promote responsible drinking among those attending university events.

Opportunity:

Make a striking activation to convey a direct message in the target language, but to seek awareness.

The solution: Make

interact with our audience in order to be reflected in the activation and recognize why they should moderate drinking.

With

an irreverent tone we wanted to communicate a serious message for others.

And when you activate ...

have 5 different reactions shown by our actor will interact with those who activated.

Achieving and show how bad it gets when taken in excess.