not then. Must be quite foolish to think that to make a new burger must "do" with another. And under the absurd premise, we created a campaign ...
the brief:
contest create your Bemba is one of the most important events of the mark and as such we had to communicate in style.
opportunity:
there was nothing yet created, there was no concept, no direction of the agency atl ... why not send us an idea of \u200b\u200bthe kind that we like. It was the perfect moment!
the solution:
communicate irreverent and absurd that you have to "do" with a burger to create the new Bembos.
and plants all with an aesthetic roadside motel (gringo, let's be honest) but with the irreverent and absurd feeling that allows the brand.
this campaign is part of never saw the light but present with great gusto and with confidence that it would be in the mind of the customer.
the result: Bembos now works with us and trusted blindly.
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