The relaunch of The Grillers should yes or yes interact with music.
What better to follow them, becoming one of them and pass with a little rock, not good, but excellent Peruvian music.
The brief: Reviving
to The Grillers, link them with the music and encourage the consumption of hamburgers promotion. In addition, communicating the new price promotions.
Opportunity:
The Grillers are fun characters that already had a number of followers, which would allow us to get a direct way to them. In addition, a cyclical issue, the arrival of Green Day to Lima, allows us to give away tickets and generate more virality.
The solution:
do not just get an application where you covirtieras in a cricket, but we got some very good bands Peru, will stick to the initiative and lend their music. As a result we have achieved that applies to nearly 6000 people to interact with the brand. Without a lot of publicity in between, we get it.
Follow The Grillers here.
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