already had previous experience with people of nivea (snowy happy time) and, following that, the people of 8 x 4, which also Biersdorf belongs to the group, called us to work the campaign to relaunch 8 x 4.
The brief:
8 x 4 wanted to make noise, re-entering with something that makes that people notice and recognize. And create and deliver a brand new spirit, a new personality.
Opportunity:
The product was young, attractive, seductive, the targe is bold and irreverent, which allowed us to make the perfect match.
The solution:
Ok, if we boost the image had to do something bold and empathetic. What are people searching? Trace.
create a site where they interact with the web cam and you could leave kisses to contact any person or Facebook you wanted, then publish and viralizar the campaign.
Amedio couple online parts and actions btl.
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