This is another of those ideas presented to Ambev.
The brief:
promote responsible drinking among those attending university events.
Opportunity:
Make a striking activation to convey a direct message in the target language, but to seek awareness.
The solution: Make
interact with our audience in order to be reflected in the activation and recognize why they should moderate drinking.
With an irreverent tone we wanted to communicate a serious message for others.
And when you activate ...
have 5 different reactions shown by our actor will interact with those who activated.
Achieving and show how bad it gets when taken in excess.