D'Onofrio, following the successful experience Who does not like D'Onofrio, decided to continue backing Internet. So that you contact us to launch a space for a very particular target audience; The misunderstood.
The brief:
Without Stopping looking to refresh the image of the misunderstood.
Opportunity:
Give it a spin on communication and change the concept that not only makes a Misunderstood nonsense girl.
The solution:
Creating a site that allows young people to show all they have in head without censorship.
we also convey messages that use known figures like misunderstood but that in one way or another, changed the world.
The finale event was performing a concert with 2 recognized bands, besides the band of users who have obtained the most votes on the web. The companies together collected more than 22mil misunderstood who enjoyed a tonazo in Voce, with the participation of several bands and the exhibition's best work (videos, messages, drawings) that were uploaded to the web.
handled all communication and visual language very interesting and codes with which the target is hit immediately, as we see in this piece.
And as part of the campaign, postcards were distributed throughout the city. The postcards show that appealed to be misunderstood, can lead to change the world.
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