the idea sounded Festival. in fact was one of the first orders came to nuetras large hands. what is the peeling? Hancock told us. Cool, a blockbuster with a character with particular characteristics and, let's face it, selling enough.
but ... did not see the light (did not see the light part 2 )....
The brief:
Promote Film Hancock.
Opportunity:
Seldom does an advertising campaign like this for a movie.
The solution:
Creating invented mailings with news on various damage and statements by victims of Hancock.
mailings also created fictitious drug deals and instructions in case you get cross with him.
created a promotional minisite.
well as some others like the AAPSHUS
journal or as trucho The informerar
or two
The Equalizer 
mailings (quite good) methods to escape successfully promoted it
.
even pharmacies took advantage of this opportunity to sell their products at bargain prices.
and while some activities (interventions) have to thank the mayors (the production of holes and broken sidewalks running on your own), others were quite simple, cheap and visible.
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