a summer love does not last long, as well as burgers Bemba launched during the first months of the year. The concept came from the agency Fahrenheit and we had to turn around to play some more and make viral on the web.
the brief:
Bembos wanted to communicate with all the launch of their new burger, which were referred to as Your new summer love.
opportunity: we
is Bembos. is a client that, given the target and language that runs in his communications, allows us to fly more than usual.
the solution:
simple. take the opportunity to the fullest. make an application to help us raise awareness of the concept and can be viralizada to all contacts in facebook user.
how would they? over a failed love story with absurd mind, playful and even a little twisted, where he and 3 friends will be protagonists of unrequited love and receive the invitation to go to Bembos to meet your new summer love.
if not already hanging, here you can see screenshots of the home.
publication in the wall
and some banners.
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