Filmsperu inquba touched the door one day and between talk and talk, we commissioned one of the most complicated assignments are: advertising for advertisers. We know that all we're in this profession are very analytical with what is done, the truth, often with machetes (not generalize please ... I would say a teacher) ... anyway, it's true. But we also recognize the chamba behind each campaign, the dawn, the cops of the client, the minimal changes that result in change everything and the times that we lose out to Chela, movies or playing Wii. All this creates even more stress when confronted with situations Type: fell a supplier, the programs need to shoot for tomorrow at 8 am, we have 2 days to shoot, etc, so absurd situations as common in the advertising world, happily DMP has everything in one place, everything is always that we need urgently, it has everything to save us ... is salvation.
The brief: Communicating
that DMP has everything you need for your project.
Opportunity:
Make noise. Besides being a campaign to advertisers (pro and cons to both) could be a little offenders with the message.
The solution:
convert to WMD in the light at the end of the road ... in salvation.
The campaign was handled at 360. In the interactive part created a home where you could customize and download postcards, stamps and some emoticons.
physical.
also made interventions in crowded places, well, actually, only intervened bathrooms.
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