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create your thick "XXX version?

not then. Must be quite foolish to think that to make a new burger must "do" with another. And under the absurd premise, we created a campaign ...

the brief:

contest

create your Bemba is one of the most important events of the mark and as such we had to communicate in style.

opportunity:

there was nothing yet created, there was no concept, no direction of the agency atl ... why not send us an idea of \u200b\u200bthe kind that we like. It was the perfect moment!

the solution:

communicate irreverent and absurd that you have to "do" with a burger to create the new Bembos.

and plants all with an aesthetic roadside motel (gringo, let's be honest) but with the irreverent and absurd feeling that allows the brand.

this campaign is part of never saw the light but present with great gusto and with confidence that it would be in the mind of the customer.

the result: Bembos now works with us and trusted blindly.

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And if we make a contest of rock ...

What straw! Let's do a promo for a rock contest!

The first, second or third task we arrived, a few days starting in Inquba.

What We Do As always, think and see what happens.

the brief: Terra

wanted to do as much noise as possible to communicate the Terra Rock band contest.

opportunities

is pure rock attitude, the target a transgressor and the music is something that we are fully identified (of course, while I'm in front of my pc, I'm downloading music and just got back from buying my tickets to see Smashing pumpkings!) ... well, back ... yeah Therefore, the rock has that.

solution

take the attitude and communicate that there is a rebel group of people auditioned and complaining because they did not accept it ... but they are rebels, they have attitude and carry the rock in his DNA. Cops are born of rock. Characters who can not participate in the contest (Acid Rock, Granny Rocker, Chibolo Yuppie, among others) and also paper the city with messages that convey the spirit of the competition.

these are some of the items proposed for the campaign.

Footnote: The title original of the note was perhaps never dreamed of standing in front of 70mil people and sing that song you wrote! Not that is the closest I know to be God!

for being so long, I had to change.