Delata 5 The last year of Kotex action had to be simple, straightforward and direct. The important thing was viralizar the message and have "glued" to the friends of the brand.
The brief:
Kotex launched at the regional level 28 days campaign with you, the same site that had a bearing the same name. Therefore, we had to communicate the campaign message, making clear that the most complete information about the female cycle, the www.kotex28diascontigo.com are here
Opportunity:
The amount of friends in Facebook brand and two-way communication continues to show us the way forward was that. Moreover, as we had difficulty was already in itself a site. Therefore, we should redirect to it, and the action to perform the test, it is only step.
The solution:
Ok. Facebook will be. And the campaign gave us insights into what each stage of the female cycle meant for women, therefore, follow a path laid out and we rely on the viral Plaform. Thus, if each step was a feature, invite the girls to reveal which of her friends fit that profile. So we had the sleepy, the coquette, the smug, the capricious and batteries. No one can deny that it has friends who fit this profile! So ran the application, so successfully in the early days we reported as spam Facebook. After a few adjustments, the girls are betraying her friends.
Delata you also your friends here
animation appears on the wall of the user using the application where they will show the betrayed.
addition, the girls were Tagger in a photo automatically generated.
